Selected Project
Westpac
Throughout our long relationship with Westpac, our most difficult and yet rewarding challenge has been to create environments that continue to ‘cut through’, and to carefully steer our client away from an over-reliance on banking’s more established, conservative practises in retail environments. Instead, we have consistently emphasised the customer journey and focused on designing bold, energising and innovative experiences, addressing not only changing market expectations but also capturing the essence of Westpac’s strategic direction. RCG have created a number of design outcomes for Westpac, across a wide range of platforms. This has included undertaking work for our client’s metro branches, retail reviews, and branch experience projects. RCG has also assisted Westpac in developing their branch location strategies for many areas around New Zealand and we have created a catchment formula to identify gaps in the Auckland region, as part of an ongoing, multi-team project. Westpac has made major branch network investment decisions based on our recommendations. Utilising the network gap strategy, we have developed a new, 150sqm, small-format branch, with prototypes in Huapai, Lunn Ave and St John’s. A roll-out nationwide included regional mall sites, such as Palmerston North and Riccarton, both of which have won NZ Retail Design Awards.
- Category
- Commercial & Industrial
- Location
